If you believe the stuff you read or see
on television, the whole wide world
is green and getting greener every day.
From cars to lightbulbs, shampoos
to legs of lamb, everything is green.
Recently, through this hubbub
of hot air and hyperbole, Graeme
Samuel, Chairman of the Australian
Competition and Consumer
Commission, was heard to wonder:
What does green mean?
What, indeed? There’s so much
of it about, it’s hard to see the green
for the greenbacks.
At one end of the spectrum –
the marketing end – ‘green’ is just
another me-too adjective in this
season’s sales spin.
Shades of Green