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If you believe the stuff you read or see

on television, the whole wide world

is green and getting greener every day.

From cars to lightbulbs, shampoos

to legs of lamb, everything is green.

Recently, through this hubbub

of hot air and hyperbole, Graeme

Samuel, Chairman of the Australian

Competition and Consumer

Commission, was heard to wonder:

What does green mean?


What, indeed? There’s so much

of it about, it’s hard to see the green

for the greenbacks.

At one end of the spectrum –

the marketing end – ‘green’ is just

another me-too adjective in this

season’s sales spin.

Shades of Green